Funding Frank
UK business funding qualification funnel
A focused fintech lead-generation system built to turn funding interest into cleaner, higher-intent lender handoff without the friction of traditional bank-style application journeys.
The brief
Funding Frank is a UK business-funding acquisition flow designed to qualify leads quickly and package them for lender-ready handoff. Instead of sending sales teams incomplete or low-intent enquiries, the experience guides users through eligibility checks, validates key company details, and structures the result into a usable downstream payload.
Services
Stack
Frontend
Next.js + React + TypeScript
Experience
Tailwind CSS + Framer Motion
Validation
Companies House lookup + postcode autocomplete
Flow
Server-side routing and lender handoff payload mapping
Date
Key features
Step-by-step qualification flow for funding amount, trading history, revenue, urgency, and director details.
Live Companies House and postcode checks to improve trust, reduce junk leads, and speed up completion.
Conversion-led UI that keeps the experience simple while still collecting commercially useful data.
Structured downstream payloads designed to make lender handoff cleaner and faster for operations teams.
Challenges
Reducing lead friction without sacrificing qualification quality or lender usefulness.
Building trust quickly in a category where users are often skeptical of finance forms and lead-gen pages.
Balancing speed, compliance-minded UX, and data completeness inside a short acquisition flow.
Learnings
Lead quality improves when the form feels helpful instead of interrogative.
Trust signals and business validation matter more than visual polish alone in fintech funnels.
Shorter flows still need strong data structure if the handoff team is going to rely on them operationally.
Result
A cleaner qualification system that helps sales teams spend less time on weak or incomplete enquiries.
A commercially sharper funding funnel built for UK business finance traffic and lender operations.
A strong example of conversion-first fintech work with real operational value behind the UI.